The CPG industry is entering a new phase of pressure and opportunity. Product innovation, product development, and R&D are being asked to deliver more.

For decades, large players won through distribution muscle and brand dominance. That model is broken.

Europe's R&D expertise and Brazil's biodiversity represent enormous untapped value. Yet in both regions, organizations that understand the value of AI are struggling to make it work where it matters most.

Consumers and regulators are raising the bar. Many CPG companies lack the speed and technical capacity to keep up.

Consumer packaged goods (CPG) companies are facing the largest recipe rewrite in decades. From the FDA’s ban on brominated vegetable oil (BVO), which began enforcement in August 2025, to upcoming bans on additives, dyes and other substances in states such as California, Illinois and Virginia, the regulatory tsunami is only beginning.

Most CPG digital transformation efforts are not failing because of technology; they’re failing because the foundation beneath the technology is rotting. When data is thin, knowledge is scattered and vital experience walks out the door, your transformation becomes an expensive illusion.

If your AI can’t learn from its mistakes, it’s not intelligent — it’s obsolete. Logging isn’t a risk. It's the price of staying in the game.