Launch products that win at shelf.
AI that sharpens every innovation bet, helps R&D execute and deliver winning formulation faster, and funds the launch from margin you couldn’t see.
That’s the Product-Led Growth OS — purpose-built and domain-trained for consumer products.
Trusted by the teams behind the world’s leading consumer products:
For decades, scale won — build the brand, ship it everywhere, drive out cost. That equation is breaking. Incumbents are caught in the middle: losing to private label on price, to disruptor brands on function. Those upstarts now take 35% of category growth from barely 15% of shelf.
Then AI arrived and changed nothing structural. It gave every silo a copilot — one for cost, one for concepts, one for the lab. Smarter tools. Same fragmentation. Same trade-off tax.
Turing is the layer above it: the Product-Led Growth OS for consumer products — one system that picks which bets win, formulates with precision, funds them from unseen margin, and compounds every lesson.
This is not a copilot. It is the engine consumer products will run on.
Manmit ShrimaliFounder & CEO
Beaten to shelf 70% of the time. Lost launches, margin you can’t find, shelf you used to own.
You have everything you need to win these calls — your people, your data, your experience. You just can’t bring it together at the moment the bet is made.
You commit to a concept, then find out at the shelf whether it was the right bet.
The answer to this launch is somewhere in a past project — but no one can find it in time.
You’re forced to trade away drivers of consumer choices, or cost, or the claim — and ship the compromise.
Your best people can’t pressure-test every bet before they spend. With Turing Labs’ Product-Led Growth OS, they don’t have to.
One connected system for product-led growth
Turing is the Product-Led Growth OS for CPG leaders — orchestrated agents connecting commercial strategy, financial targets, and scientific execution into one unified system, built to produce a portfolio of winning products that drive profitable growth.
ICQ
Anyone can generate concepts. Few can pick winners.
ICQ is the world's first engine that de-risks your innovation bet.
End-to-end innovation engine that delivers revenue at scale.
Faster is no longer the point; winning is — and the Product-Led Growth OS makes it happen.
The Product-Led Growth OS provides shared language — removing the silos and raising the odds of winning on every bet. Then your team plays both games: defend the core with smarter reformulation, cost, and margin, and go on offense with breakthroughs that win new shelf.
Every other AI tool is trapped inside a single step.
Turing runs the whole system.
They guess. We know.
General-purpose AI hallucinates formulas and waits for prompts. Turing is purpose-built for consumer-product innovation, grounded in domain expertise — it doesn’t suggest, it proves.
They find a formula. We win the market.
Not a point solution. A domain-trained engine that works with the data you have today — no data lakes or DOE campaigns first. And a workflow built to drive adoption, not die in pilot purgatory.
They hand you a toolkit. We hand you the engine.
The big platforms give you horizontal infrastructure and a multi-year roadmap to assemble it yourself. Turing is the deployed, domain-built engine for consumer products — ready now, not someday.
They bill you for years. We’re live from day one.
Consulting-led builds cost millions and stall — fewer than 4 in 10 in-house R&D AI builds ever deliver measurable impact. Turing is bought, not built, and compounds from day one.
The impact compounds.
higher launch win-rate
ICQlower failures reaching the market-winning formula
OptimizerIQ (Luna)cost savings in 4 months
CostIQhigher throughput across the team
MemoryIQCustomer testimonial
A named R&D or marketing leader at one CPG — with title, photo, and a short video clip — will be featured here before launch.
Built to be used — not to sit in a pilot.
Works with the stack you already run.
Turing integrates with your PLM, LIMS, and ELN — no rip-and-replace. (8 in 10 of your peers already run a PLM; Turing plugs into it.)
Ready from day one — we configure it.
No data lake to build first, no two-year roadmap. Our team stands it up against your categories, and it works with the data you have today.
Ask it like you’d ask your best R&D advisor.
Type a question in plain language; get an answer grounded in your own formulations and decisions — not a generic guess.
Built for the security demands of the world’s largest CPGs.
Turing meets the standards your IT, legal, and procurement teams require — so adoption clears review, not just the pilot.
Your formulations and IP are yours. Turing never uses your data to train shared models. You see the reasoning behind every recommendation — and your team stays in control at every step.
Discover the future of product innovation through a live demo.
Experience the Product-Led Growth OS in action — from agentic workflows to seamless collaboration that delivers market-winning products.
See it on your own category — 30 minutes, no commitment.
